HipCat Media strives to be a collective of content creators, digital marketers, publicists, and social media pros, who provide resources for our clients, the media and influencers to help brands and organizations tell their stories.



Principal - HipCat Media

Michelle Tripp is a publicist, marketer, and social media strategist with more than 25 years of experience in communications for both private and public organizations. She has worked with international and national consumer and trade media, such as Good Morning America, The Today Show, Ellen, Education Week, Real Simple, Hydraulics and Pneumatics, and Rubber and Plastics News to name a few. 

Michelle has supported nonprofits, lifestyle and consumer brands, B2B companies, and managed and publicized large-scale community and organization events. She has created social media strategies and tactics to help organizations create their own communication channels to effectively share their stories. When a crisis hits, Michelle has been there to assist her clients with strategies and tactics to soothe fears and communicate openly and honestly with the organization's audiences.

She has led large-scale internal communication strategies for a global organization to increase awareness and create buy-in from thousands of employees, and develop training and implementation of large scale social media strategies and tactics. To Michelle, branding isn't just a color chart and font selections, it is personal - regardless if it is an organization, an author, a nonprofit, or a performer. 

In her spare time, Michelle enjoys spending time with her family, listening to Audible books, watching cheesy Hallmark movies, dissecting each and every This Is Us episode, and working for splat points at OrangeTheory (when she can make it there). 

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