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Paid. Earned. Shared. Owned. The 4 media types and why you need them.

When we talk about public relations, we cannot ignore that it has evolved and morphed over the years. As someone who has worn a lot of hats in the PR world, I finally found a great explanation for what the modern PR pro does to help their clients. ⁠⠀

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Enter...Spin Sucks and Gini Dietrich. ⁠⠀

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I read the blogs. ⁠⠀

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I listened to the podcast. ⁠⠀

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I followed and stalked the socials. ⁠⠀

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I am a Spin Sucks fan. Here's why...IT MAKES SENSE! You can't do just one of these things. To be heard, to be successful, to drive sales, and create value --- your plan needs these four types of media.⁠⠀

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It boils down to this:⁠⠀

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Paid: Sponsored Social Ads, Lead Generation, and more.⁠⠀

Earned: Media, Influencer, Blogger, Investor Relations.⁠⠀

Shared: Charity Tie-Ins, Community Service, Co-Branding⁠⠀

Owned: Reviews, Webinars, User-Generated Content⁠⠀

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These four types are the key elements to a total communications plan. ⁠⠀

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Let me know if I can help you lay out a plan that is Spin Sucks-worthy. ⁠


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