Search
  • hipcatmedia

Marketing to seniors really isn't all that different

Today's seniors are not only more physically active, they are also increasingly tech-savvy and active on social media. This demographic also holds a large percentage of the wealth in the U.S., and they aren't afraid to spend it. ⁠⠀

⁠⠀

But how does your business target this audience? ⁠⠀

⁠⠀

Social Media Advertising: It may come as no surprise that Facebook is the most popular social network in the 55-64 age group, and with a whopping 94% of this group using mobile phones, yourbusiness has tremendous potential to reach a loyal audience.⁠⠀

⁠⠀

Content Marketing: Emails, videos, and blogs offer a tremendous opportunity to educate and inform a demographic that likes to stick to one or two trusted sources of content. If you are engaging seniors on social media, then your website better measure up to their need for information. ⁠⠀

⁠⠀

Traditional Media: Old school methods will always have a place in any organization's marketing mix. While direct mail and advertising will look different, the formula is still the same. Reiterate your digital messages via print and it's a win-win for the older consumer and your business.⁠⠀

⁠⠀

As the digital gap closes and more GenXers hit "senior status" your marketing efforts will flex and adapt to the changes as well. ⁠⠀

⁠⠀

Social Media Advertising: It may come as no surprise that Facebook is the most popular social network in the 55-64 age group, and with a whopping 94% of this group using mobile phones, your business U.S., and they aren't afraid to spend it. ⁠⠀


But how does your business target this audience? ⁠⠀


⁠Content Marketing: Emails, videos, and blogs offer a tremendous opportunity to educate and inform a demographic that likes to stick to one or two trusted sources of content. If you are engaging seniors on social media, then your website better measure up to their need for information. ⁠⠀

⁠⠀

Traditional Media: Old school methods will always have a place in any organization's marketing mix. While direct mail and advertising will look different, the formula is still the same. Reiterate your digital messages via print and it's a win-win for the older consumer and your business.⁠⠀

⁠⠀

As the digital gap closes and more GenXers hit "senior status" your marketing efforts will flex and adapt to the changes as well. ⁠⠀

⁠⠀

Our team can help. From millennials to perennials, we follow and adapt to the digital marketing landscape and assist you in defining the goals that fit your business needs. Send a message to find out more.


0 views
 

©2020 by HipCat Media.