Do I really need to be on all of these social channels?
So many business owners, executives, sales professionals, and others ask me all the time if they need to be on a certain social channel. Whether that channel is Facebook, Twitter, SnapChat, Instagram, YouTube...the list goes on. Simply put, no. You only have to participate in the social channel that makes sense for your business. You don't need to do everything.
It is our job, as your social media and communications team to assess where your customers, donors, and fans are participating and what makes the best business sense for your audience and industry. You don't always need to be on every platform. Even if your customers are on Facebook and you absolutely hate Facebook, don't use it! You need to enjoy what you are doing, or else it will become a dead empty space where you lose your brand voice and identity.
We see your wheels turning. You're thinking, "But I HAVE to be on FACEBOOK!" Well, then, hire us to handle Facebook for you. We maintain an honest and open, no fuss dialogue so that you know what is happening on your social channels, and what is working for you.
Want to know how we do it? Drop us a note via the Chat on this page, and let's get started.